SAN FRANCISCO, Sept. 24 /PRNewswire/ -- Diamonds on Web, the Internet's leading wholesale-direct diamond vendor, today announced their largest sales to date, a 5 carat radiant diamond with an appraised value of over $240,000. They further announced the sale of a 3 carat emerald cut diamond with an appraised value of $110,000, also during the same week. Coincidentally, these sales occurred at the same time that Diamonds on Web was celebrating the 7th anniversary of the launch of their website http://www.diamondsonweb.com.

Vice President of Marketing, Todd Greenbaum stated "It was very fitting that we should achieve these large sales during the same week as our anniversary as it is the culmination of 7 years of steady growth that has enabled us to emerge as an industry leader and to have earned the confidence and trust of online shoppers to make such substantial purchases."

Diamonds on Web attributes their success primarily to their ability to offer the guaranteed lowest prices on ALL certified diamonds, regardless of the shape or size. Unlike other online vendors such as Blue Nile who do not own their own inventory and have to pay a commission when a diamond is sold, Diamonds on Web carries their own inventory and can therefore eliminate the middle man and pass the savings on to the end customer.

The second pillar of Diamonds on Web's success is their dedication to providing the best customer service in the industry. While Diamonds on Web has the financial power to be able to purchase huge lots of certified diamonds at a time, they are small enough to be able to provide very personalized customer service and to walk customers all the way through the diamond buying process from start to finish.

About Diamonds on Web

Diamonds on Web (http://www.diamondsonweb.com) is the Internet's leading wholesale-direct diamond vendor. They are headquartered in San Francisco, CA and also maintain an office in the Tel Aviv Diamond Exchange in Israel. Diamonds on Web has been serving online customers via http://www.diamondsonweb.com since 2000 and has been a wholesale diamond supplier to jewelry stores and other traditional diamond dealers since 1983. Diamonds on Web is a socially responsible company that guarantees all diamonds to be conflict free in accordance with the Kimberly Process. For more information, visit http://www.diamondsonweb.com