Platinum was the preferred precious metal for American jewelry between 1900 and 1940. When WWII began the US government declared platinum a strategic metal and banned the use of platinum for non-military applications such as jewelry. As a result, white gold use for jewelry increased.
A very important key note between platinum and white gold, is that platinum is naturally white, whereas white gold is created from mixing yellow gold and other metals together. White gold also has a rhodium coating. This rhodium coating wears off over time and will have to be replaced by a jeweler, to maintain the white color.
Platinum is experiencing a resurgence of popularity as customers rediscover the beauty and benefits.
- Resists corrosion, does not tarnish and is hypo-allergenic.
- Very rare, even more so than gold.
- Costs more than gold