Diamonds On Web Reports: New Trends in Diamond Engagement Rings

Diamonds On Web brings you the latest in diamond engagement rings. And lately, more and more people are asking whether it's "hip to be square"! It might be if you're looking for a diamond engagement ring…
According to the Diamond Information Center in New York, the purchase of square-cut diamond engagement rings has gone up from a modest 9 % a decade ago to its current 30% in the American diamond engagement ring market. Yet hardly marks the end of the round-cut diamond engagement ring. Round-cut diamond engagement rings are still the traditional and the most popular choice for most (some 47%) engagement ring shoppers.
Like many American fashion styles, the trend has been traced to celebrities such as Reese Witherspoon, Brooke Sheilds and Ashley Judd, all of whom has been spotted sporting square-cut rings. Yet they have been around for quite some time. The princess cut, with its flat, square shape, was first introduced in 1961. And the Asscher square-cut stone, a style worn by Witherspoon, got its name from the early 20th century diamond-cutting family, the Asschers of Amsterdam who first designed the cut.
The new demand for square-cut designed diamond engagement rings also stems from the growing desire for an original ring, one that will stand out and make a personal statement. Diamonds On Web is pleased to offer you a wide selection of diamond engagement ring cuts designed to suit your preference.