A diamond's cut is considered by diamond experts to be one of the most important characteristics of a diamond. The quality and precision of a cut has a direct impact on the overall brilliance of a diamond. The DoW Signature Princess Collection™ focuses on the diamond cut to capture and return more light for maximum brilliance.

Each diamond purchased from the DoW Signature Princess Collection™ is accompanied by:

FREE Stone Setting FREE Rosewood Ring Box 50% OFF Comfort Fit Setting 5 year Upgrade GIA Certificate 30-Day Money Back Guarantee

The sparkle of a diamond is often called "fire" because colorful bursts of light that are refracted from the many facets. In a well-cut diamond, the light entering the stone bounces from one facet to another and emerges through the top of the stone.

To maximize brilliance, both a skilled master diamond cutter and meticulously planned and perfectly proportioned cuts produce the highest cut diamonds of exceptional fire and value. As much as 40% of the uncut diamond can be lost during this process.

At DoW we think it is worth it to lose rough diamond material to maximize the beauty of the diamond. With 40% of a rough diamond being cut away, there is no margin for error; the slightest miscalculation may make the difference between DoW Signature Princess Cut diamond and a Very Good Cut diamond.

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Proportions effect how light travels after entering a diamond. Diamonds that are cut too shallow or too deep allow light to pass through the pavilion before it can be reflected through the table of the diamond, having a significant effect on the brilliance's. When a diamond is cut with perfect symmetry and perfect proportions, a diamond will gather and reflect light, for maximum brilliance.

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