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The first step to choosing a diamond is selecting from one of the major diamond shapes available.Diamond Shape
Refers to the angles and proportions of a diamond. Based on scientific formulas, a well-cut diamond will internally reflect light from one mirror-like facet to another.Diamond Cut
Refers to the degree to which a diamond is colorless. Diamond color has a significant impact on its value.Diamond Color
Diamonds with few flaws, or inclusions, are very rare and highly valued. Inclusions may look like tiny crystals, clouds or feathers.Diamond Clarity
Refers to the weight of a diamond. Carat is often confused with size even though it is actually a measure of weight.Diamond Carat Weight
DoW deals with certified/graded diamonds from the most respected labs: GIA and EGL.Certified Diamonds