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  • Diamonds

    Diamonds

    Over 40,000 certified diamonds - ALL diamonds at guaranteed lowest prices. Diamonds for every budget.

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  • Wedding Rings

    Wedding Rings

    Our collection of expertly crafted men's and women's wedding bands includes hundreds of styles to choose from.

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    Fancy Yellow Rings

    The rarest of diamonds, like crystal sunshine! Each engagement rings is crafted to bring out the best in its unqiue fancy diamond.

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Diamond Education

Shape

The first step to choosing a diamond is selecting from one of the major diamond shapes available.

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Cut

Refers to the angles and proportions of a diamond. Based on scientific formulas, a well-cut diamond will internally reflect light from one mirror-like facet to another. Read more

Color

Refers to the degree to which a diamond is colorless. Diamond color has a significant impact on its value.

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Clarity

Refers to the degree of inclusions within the diamond. These inclusions are created naturally overtime as the diamond is created underground.

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Carat Weight

Refers to the weight of a diamond.
Carat is often confused with size even though it is actually a measure of weight.

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